Magazines
Wednesday, July 16th, 2008Magazines are a goldmine to look for nonfiction book ideas. There are hundreds of magazines on virtually any subject. If you have a Barnes & Noble bookstore in your area go there and take a look at the vast selection to choose from. If you don’t live close to one, try the following:
Also try BN.com and Amazon.com to search through the magazine selection. If that doesn’t work, go to your local public or university library. It is best if you can get your hands on the magazines in person, so you can look through them to see what types of articles they publish. The good thing about magazines is they are tightly targeted to a group of people that are buyers as well. They are already purchasing the magazine, so you can count on it that they are buying products and services related to that field. What types of articles are being published? Notice any trends or similar articles being printed in competing magazines? What types of ads are being published? Which ones repeat month after month? Look at the magazines to find subject areas to explore further.
An excellent habit to develop is to force yourself to come up with at least one book idea each time you run into a magazine. If you are in line at the grocery store, waiting to get your hair cut or getting your oil changed. Flip through a magazine nearby and come up with a book idea that would match the market for that magazine. Do this any time you see a magazine, even if you’re looking through magazines in a store or at home. Another thing you can do is pick out magazines that interest you. Either buy them or write down the subject the magazine covers. This is a quick and easy way to get an idea of subject areas to focus on. Also check www.mediafinder.com for books.
Are there any magazine articles in magazines that you subscribe to or read regularly that don’t exist? Perhaps they should be written about? Make a list of magazine articles you would find irresistible to read. Perhaps one of these subjects could be expanded upon. What articles leave you wanting more and could possibly become a book?
There are too many magazines to provide a complete list, but here is a short list to give you an idea of what is out there. It is exciting, because each magazine is a potential market with thousands of readers that could buy your book.
Some of the hundreds of magazines out there include: Coin World, Doll Costuming, Antiques, Comic Buyer’s Guide, Watch Time, Teddy Bear, Photo Techniques, American Woodworker, Home Theater, Outside, Gourmet, Runner’s World, Muscle and Fitness, Cat Fancy, Dog Fancy, Reptiles, Bird Talk, Wired and tons of others.
What type of classified ads in the magazines repeat month after month? Most likely whatever they are selling is selling or they wouldn’t be repeating the advertisement. Write, call or email the magazine and request a media kit/advertising information. This is a good way to get a free copy of almost any magazine as well. Like you did earlier, pick out several magazines you are interested in. Find their advertising contact information online or while browsing the book store. Request their advertising information and it is likely they will send you a copy of their magazine along with advertising rates and circulation information. The circulation information is important, as you need to have a good idea how many people that magazine reaches. The larger circulation the better, but many times smaller circulations are good because it is such a targeted market.
There are also trade and technical journals you will more often find in libraries. These are more geared towards professionals and academic markets, but are worth looking into for ideas.