What is the latest fad? What’s hot? The Rubik’s cube? Furbies? Wacky Wall Walkers? Capitalize on the latest fad and write a book about it. When the Rubik’s cube came out there was Mastering Rubik’s Cube which gave the solution to solving the puzzle. The Beanie Baby craze resulted in several guide books about collecting them and sold in the millions.
If there are millions of people buying fad items - that is a market waiting to be tapped into. A lot of times people will go nuts over certain fad items and they will collect anything and everything related to a particular fad item. It will help if you are crazy about a particular fad and if a certain book existed, you would buy it. Take a look at fads of the past and present at http://www.crazyfads.com.
Fads aren’t limited to products. Fads may include hair styles, clothing styles, dances, fashions, collectibles, activities, events, etc. See http://www.badfads.com as well for fads of the past 100 years.
Make a how to guide to show you how to do the Hula Hoop, Frisbee, etc. When Beanie Babies came out there were price guidebooks that came out several times a year with the latest prices on them. Be ready when a new fad appears. You can bet that others will be ready to write a book as well. If you’re first, that will give you a big advantage.
Trends are longer lasting than fads. A good example of a trend is something like what is now popular – the low carb diet. The earlier trend in dieting was low fat dieting. What are some of the current trends taking place right now? An excellent web site to visit is http://www.trendwatching.com. There you can keep up to date on the latest trends, insights and related hands on business ideas.