Mailing Lists
Take a look at direct mail mailing lists that you can “rent” from companies that offer them. One of the best companies in the business is American List Counsel and their web site is at http://www.alc.com. Search and browse for mailing lists on hundreds of markets. This is exactly what you want – a targeted group of people that you can reach. Find mailing lists that you are interested in… what book could you provide this market? Take note of the quantity of names available for each list you are interested in. Other information for each list is available such as geography, income, sex and other demographics available. You can also choose a list by SIC code. If the list exists, they have it.